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New store brand and cookbook for vegetarian products

With the store brand Veggie Eger and the cookbook 'Vegie Today' [Vandaag Veggie], Colruyt wishes to capitalise on the rising demand for vegetarian food and to make veggie products more accessible in Belgium.

In April, Colruyt launched Veggie Eger and Vandaag veggie [Veggie Today]: its first vegetarian store brand and vegetarian cookbook. With these two new products, the store wishes to capitalise on the growing demand for vegetarian foods and to make veggie products more accessible for a wider public.

Wide range of new products

With vegetarian schnitzels, burgers and stir-fry strips, Veggie Eger offers a wide range of fresh veggie products at the lowest price. In addition, the products are already prepared, which is convenient in the kitchen. The product range will be expanded gradually and it supplements the existing deep-frozen vegetarian product range.

First vegetarian cookbook

With the 75 recipes in the Veggie Today cookbook, Colruyt seeks to not only inspire vegetarians, but also to inspire people who sometimes opt for a veggie day and hobby cooks who have vegetarian guests for dinner. For example, readers will find recipes for spicy vegetarian paella and an Asian curry dish, but also ideas for delicate snacks, dip sauces and soups.