The French foodservice division Pro à Pro booked higher sales figures for the second year in a row. The revenue of the French Colruyt stores rose by no less than 17 %.
The French foodservice division Pro à Pro booked higher sales figures for the second year in a row in a stagnating market. This division also concluded a five-year contract with Sodexo, which is good for € 190 million additional turnover per year. The turnover of the French Colruyt stores rose by no less than 17 % also due to a clear price strategy.
As from April 2013, Pro à Pro will supply 82.000 tons of products to 3.800 Sodexo customers. Sodexo is a global market leader and provides catering services in over 80 countries. Approximately 380.000 employees serve over 50 million meals at 34.000 locations every day. With this deal, Pro à Pro will become one of the biggest players on the French foodservice market.
Colruyt offers the lowest price for national brands on the French market. This is apparent from comparative price research that the market research agency Nielsen published in October. Colruyt France promises its customers ‘les prix les plus bas sur toutes les grandes marques’ [the lowest prices for all the major brands] and fulfils its promise.