Colruyt Group introduced an evaluation system for wild fish of its own brands (Kelvin, Everyday and South) and it is the first supermarket chain to included animal welfare as an evaluation criterion.
Colruyt Group launched a new evaluation system for sustainable fish. The group had the sustainability of the wild fish (fresh and deep-frozen) of its own brands (Kelvin, Everyday and South) evaluated by two independent organisations. Each type of fish (fresh, deep-frozen or cooked) received a score on four criteria: fish population, ecological impact, fishery management and animal welfare. Colruyt is the first supermarket chain to include animal welfare as an evaluation criterion.
The wild fish product range scores rather positive on sustainability. 96 % of the fish is not endangered. 91 % is caught with fishing methods that have the lowest ecological impact. And 95% of the fish comes from areas that have an adequate fishery management. Finally, for the criterion animal welfare, 97 % of the product range scores acceptable or good to very good. The results of the evaluation can be viewed on the Colruyt Group website and on the 'Colruyt information sheet for sustainable fish', which can be found in the stores. Colruyt aims to no longer sell any endangered fish by the end of September 2013 and is looking into suitable alternatives. The group also plans to carry out an evaluation of the cultivated fish, shellfish and tinned fish products.